The way people shop and buy things have undergone a massive change. The approach has changed drastically. Nowadays, people prefer doing their own research, going through product reviews, and getting recommendations before purchasing.

The way people shop and buy things have undergone a massive change. The approach has changed drastically. Nowadays, people prefer doing their own research, going through product reviews, and getting recommendations before purchasing. And online communities have a big role to play in this process.

The report published by B2B Buyers Survey in 2018 has shown that about 45% of businesses invested more time and resources to research products compared to the research they did the previous year. Thus, as a B2B entity, it is wise for you to launch your brand on multiple platforms. It will strengthen your buyers’ research.

B2B communities make it easier for people to gain valuable insights from existing customers experiences. They also provide space to bring in community feedback, with the help of which, you can create trust and authenticity for your brand.

Guidelines to build a successful online community

You will need to follow some guidelines in order to launch an online community for your business. This blog will highlight some key guiding tips to set up an online community. Happy reading.

1. Select a platform for your community

There are two kinds of forums: a shared interest forum and an informational forum.

A shared interest forum lets you bring people closer who are interested in a common topic. This platform facilitates the collaboration between members and thereby help them explore and connect on a diverse range of topics.

On the other hand, informational forums offer a space where people can search and share information about your products and services.

While opting for any platform, check if it has an exemplary user interface, platform flexibility, integration capabilities, etc.

2. Define your use case

What problems do you want to resolve with the online community? You need to develop a launch framework that will help you find out the use case with your community.

You might use an online community for different reasons, including boosting your customer satisfaction ratings, minimizing the costs associated with customer support, driving more demand for your products/services, acknowledging and mobilizing your advocates and influencers, creating more collaborations, etc.

Knowing the use case behind launching your online community will help you align your efforts to your intended goals.

3. Identify key stakeholders for the community

Once you establish the purpose behind launching your community, you will need to identify key internal stakeholders for the community. You can categorize them as follows:

1. People for community management: These stakeholders include the community manager, staff for customer support, and the marketing department.

2. People who will be impacted by the community: These are stakeholders who will be impacted by your community. These are the people who will provide you with feedback for any product improvements. They can be included in product management.

3. Upper management: The person in the upper management will be responsible for overall community management. He can be an executive or a CMO who will look after key operations and all-digital experiences.

Typically, the responsibility of the community launch is vested with only one person. However, make use of related resources and other talents within your organization. Thereby make community launch less stressful and more effective.

4. Build up your community

After you select the platform where you will be launching your community, you will need to familiarise your team with the software you will be using. Consider offering some hands-on training if requires.

Once your team understands the software, you will need to make some setup decisions. They are:

  • To maintain privacy with your community pre-launch.
  • To display what is trending in your community on the “homepage view.”
  • Thoroughly check your sign-up process before the pre-launch.
  • To define the roles and responsibilities of your team members.
  • To decide which features will be enabled
  • To implement a theme for your community.
  • To configure spam controls

5. Spread the word

Once you fix the launch date, you can start promoting your community on various channels.

  • Start with inviting your contacts. This may appear basic, but it does work.
  • Talk and discuss with everyone and anyone. This has significance, primarily if your community is aimed at adding value to people’s lives.
  • Partner with influencers to promote your community and grab the attention of your target audience.


This blog has discussed the significance of launching an online community for a B2B entity. It also has provided essential guidelines to get started with launching a community and making it successful. Follow these guidelines and grow your business with an online community.

Share this post with friends:

Listen with us ...

Madonna - La Isla Bonita

Recent Posts:

The evolution of edge computing and its impact on IoT

The development of edge computing pursues the cyclical nature of IT trends. We started incorporating, a mainframe-centric driven model at one point, and moved to a decentralized model with client-server networks, with appropriated computing and processing power. The cloud technology is one more illustration of a unified model, yet this time it’s augmented by edge computing, consequently […] Read more...

Right Investors: Keys To Funding Success

Starting a business requires funds, which solely need not be invested by a business owner or through bank loans. There are various other ways to ease your burden on finance. Finding the right investors for your business is a sure way to success. Becoming aware of some efficient strategies can help you accomplish your goals. […] Read more...

Practical ways for being a successful data-driven organization

Successful data-driven organizations encourage a collaborative, goal-oriented culture. Pioneers believe in data and are governance-oriented. The innovation side of the business guarantees sound data quality and puts analytics into activity. The data management strategy traverses the full analytics life cycle. Data is accessible and usable by numerous individuals – data scientists and data engineers, business […] Read more...

Why Businesses Need Automated Inventory Management?

Inventory management refers to the process of knowing the exact stock mix of a business and the various individual needs that are on that stock. The stock can be used to know the amount of inventory needed in each category of the store so that the store can stock as much as they need of […] Read more...

How To Build A Comprehensive Public Relations Plan?

A PR campaign allows you to create a media narrative that fosters your brand position and helps you attract clients and customers. It also governs the proliferation of information about you and your brand. Nevertheless, PR or public relations doesn’t take place on its own, and you will need to build a comprehensive plan for […] Read more...

Top Strategies To Optimize Your Customer Relationship Management (CRM) For Improving Sales

Customer Relationship Management (CRM) solutions are an effective form of Business Management Software (BMS) that increases the value to pretty much every business. CRM solutions empower you to follow and track client data and interactions in one central database that your employees approach. This implies that everyone from Customer support to Sales, Advertising, Marketing, and […] Read more...

5 Reasons Why Internal Communication is Critical For Business Success

Internal communication or IC is one of the most crucial components of a business organization and is responsible for the active flow of information among various levels of employees within the company. The primary objective of internal communication is to ensure all the employees within the company are informed about the key happenings and to […] Read more...

Check out the video below to make a 100% decision and make your dream come true.


ONPASSIVE – business, products, money

You can register HERE !