Technological advancement is enabling businesses to stay competitive and thrive. IT is predominant in almost all modern organizations. So, IT strategy and business strategy alignment are necessary to accomplish business objectives. Otherwise, it could lead to a wastage of money and time.

Before going to know the benefits of IT strategy and business strategy alignment, let us look into some significant reasons why they usually do not align:

Shiny object syndrome:

Sometimes business leaders experience shiny object syndrome, whose quality is to focus on new. Nevertheless, drop it when another new happens. For instance, businesses might implement a cryptocurrency payment feature that is not in the users’ interest. Consequently, businesses’ investments and money go waste.

Change in leadership:

A capable leader has a substantial impact on attaining business goals and objectives. If a  new leader comes in place of the old one, the decisions could vary and act in favor of the new one. Such challenges could only erase if the IT strategy and business strategy align.

Old technologies:

Businesses cling to old technologies, not realizing they do not align with the business strategy. They do not realize how the latest technologies are more capable and reliable in fulfilling business objectives.

Lack of effective communication:

Effective decisions can only result if IT decision-makers can clearly understand business goals and objectives. Especially, they can’t design an IT strategy aligning with the business strategy. The primary reason for this could be a lack of poor communication.

Significant steps to aligning IT strategy and business strategy:

  • Plan: Translate business objectives into quantifiable IT services. Therefore, the relevant resources are allocated to maximize Return on Investment. Effective communication should happen between the business and the IT leaders for this to happen.
  • Model: The IT pioneers design infrastructure to enhance business value and leverage operations. They must also ensure that they execute systems significant to business services.
  • Manage:  Business services are the result of the organization’s objectives. The IT must act as a request point depending on the priorities defined.
  • Measure: Metrics are vital for enhancing organizational services and ensuring the IT-related business goals and parameters are accomplished.

Now let us plunge to know the benefits of IT and business strategy alignment:

  • Gain a competitive edge:

Technology is the most basic essential nowadays. It has the high potential to increase competitiveness on the condition that its usage is in view of the business model and plan. Organizations are relying on them for the best benefits. Nonalignment could lead to a significant waste of time.

Using IT is not just enough to gain a competitive edge. Businesses of all sizes focus their attention on data as they are significant to making informed decisions. Managers have an excellent opportunity to collect, organize and utilize information to enhance agility and effectiveness. This is possible with cloud-based technologies.

  • Gain focus:

The first step is to be clear on business strategy and talk to the people within the organization regarding it. Especially this should include the IT department so that they understand business goals and objectives.

Focus is the result of choosing the right technologies aligning with business strategy. Those IT solutions help organizations make informed decisions. Though data-driven decision-making is complex, cloud-based tools make the job easy.

  • Best utilize resources:

Small and medium-sized organizations execute their operations with limited resources. So, to compete with large organizations, they have to leverage the latest technologies. Effective usage of the available resources can happen with IT and business strategy alignment.

How to gain IT business alignment?

IT-business alignment is possible through regular reviews, effective communication, and the expertise to meet the requirements of any organization. To fulfill them, small and medium-sized organizations have to seek the help of IT service providers.

Conclusion:

The IT strategy and business strategy should be side by side and must be reviewed for each quarter. This determines how technology supports growth. Though IT and business alignment take time, it is worthy to implement as it plays a significant role in enhancing productivity, gaining profits, and more.



Share this post with friends:
 



Listen with us ...

Madonna - La Isla Bonita


Recent Posts:

Get Started With Marketing Your Mobile App Using These Guidelines

There are 6.3 billion smartphone users across the globe today. Thus, the escalating growth taking place in the mobile industry is not surprising anymore. If you already have developed a fully functional mobile app, then now is the next big thing you have to work towards: marketing! It doesn’t matter how efficient your mobile app […] Read more...

Effective Enterprise Data Management Strategy for Organizations

Data is the currency that drives organizations worldwide! Yet, without any holistic data management strategy, organizations can’t open up the full potential of their data ecosystems. While forward-thinking business pioneers are hoping to acquire an upper hand from their Information, reports recommend that many don’t have exact customer and prospect data. Enterprises today battle to […] Read more...

What Are The Positive & Negative Impacts of Technology On Modern Businesses?

The advancement of technology has been phenomenal in the last few years. As a result, understanding technology’s positive and bad effects is critical. The practical application of knowledge to execute a task is what technology is defined as. Before we consider the long-term consequences of technology, both positive and negative, we must first comprehend why […] Read more...

Most Popular Social Messaging Apps That Boost Your Business Communication

The development and utilization of social messaging apps have enabled businesses to engage more with their customers. The messaging apps have gained immense popularity over the past few years as billions of people have access to them and utilize them to stay in touch with others. The increasing adoption of these apps has resulted in […] Read more...

Strategies That Help Succeed in B2B Digital Marketing

For a business that has not yet ventured into the world of online marketing, the idea of digital marketing might seem like one more hoop to get through. Well, that is not true. Digital marketing strategies have evolved and changed since their inception. In fact, they can be directly attributed to the evolution of the […] Read more...

Top Reasons Why Brands Need To Use Programmatic Advertising

Programmatic advertising refers to the process of utilizing technology to buy and sell digital ads. In other words, it uses an automated process to purchase digital ad inventory across the web, mobile, apps, video, and social media within the advertiser-defined parameters. Programmatic advertising utilizes workflow automation and ML algorithms to deliver the most effective ads […] Read more...

Top HR Trends Of 2021: The Future Of Human Resource Management

The digital transformation and rapid shift in workforce demographics are leading to evolution of powerful technologies such as Artificial Intelligence. Continuous advancements of the latest technologies are bringing rapid changes in HR trends. The current pandemic situation has redefined the way businesses are conducted and operated and impacted businesses in many ways. It has changed […] Read more...

Check out the video below to make a 100% decision and make your dream come true.

video

ONPASSIVE – business, products, money

You can register HERE !