Customer communication has long been a source of obsession for businesses. On the other hand, internal communication takes place within the organization and necessitates more attention and time. Only then will a business thrive and succeed in any circumstance.
As employees are your most important clients, communicating effectively with them will ultimately enable businesses to communicate effectively with customers.
Most enterprises tend to easily overlook internal communications because they are preoccupied with communicating with external stakeholders. At the same time, customers are critical to a company’s success, and no company should overlook the importance of internal communication.
The Key Role Of Internal Communication
Miscommunication within the workplace can lead to a lot of negative consequences. One misstep can result in a disaster which can ultimately lead to product failure, loss of investment, loss of employees’ jobs, and damaged reputation.
For a long time, the importance of internal communication in an organization has been overstated. However, we frequently see reports in the media about well-known companies failing to implement effective workplace communication practices.
There are numerous reasons why approximately 60% of businesses lack a long-term internal communications strategy. There hasn’t always been time to devote to developing a strategy, or it was put on the ‘to-do’ list, but it was pushed back and forgotten. Some businesses investigate options only to discover that they are too time-consuming or costly.
However, this doesn’t have to be the case, especially now that the latest internal communication channels and team communication tools or apps are cost-effective and simple.
Internal communication is much more than just casual employee socialization. Instead, it’s about facilitating effective conversations among all employees in an organization so that information can flow freely between teams and individuals. Furthermore, constant conversation increases social capital. Therefore, modern businesses need to have solid internal communication strategies in place.
Benefits of Having a Strong Internal Communications Strategy
The following are a few key benefits of having a solid internal communication strategy to promote a smooth workflow within the company:
- Enhances Employee Alignment
It seems simple enough, but if you’re unfamiliar with the company’s strategy, it’s difficult to know how you can help. Unfortunately, most employees are in this situation. According to a study, 95 percent of all employees are unaware of the company’s strategy.
However, having the right internal communications strategy helps you communicate your strategy, vision, and goals to employees in a consistent, appealing manner. The better they understand the objectives, the easier it will be to align their efforts to meet the objectives.
- Boost Participation
Lowering turnover, improving work performance, and increasing job satisfaction are all benefits of employee engagement. Internal symmetry has been linked to positive employee engagement in studies. When employees feel heard, they are more likely to be active and engaged in the workplace.
- Ensures Transparency Throughout The Organisation
Internal communications ensure that an organization is transparent, and transparency breeds trust. Employees prefer not to learn about major announcements from outside sources or third parties. They want to learn from the top executives or management of their company.
They want more transparency to understand better how their company operates and how management makes decisions. Employees can have faith in their leaders because of transparency, promoting accountability.
- Assists In Times Of Crisis
A good internal communications strategy will help you reach out to employees with both the message and the content. This is especially important when there is urgent company news.
In times of crisis, the history of open and honest communication aids in managing negative consequences and the discussion of future options.
- Fosters Organizational Culture And Values
Strong workplace cultures can help companies retain and attract top talent, which can positively impact business results. According to a study, work culture is vital for a company’s success, and top employees want to work somewhere with an excellent work culture.
Internal communications can contribute to positive work culture and have a significant financial impact. Internal communications that incorporate company culture and values can help employees feel good about working there and promote a healthy work environment.
- Allows For Feedback & Innovation
Effective collaboration is required to run smoothly and achieve the necessary business goals. Internal communications facilitate this by allowing employees to discuss and pitch their ideas in an open environment.
Employees can express their opinions so that upper management can better understand their workers. This type of two-way communication can improve relationships among all organizational stakeholders and foster an innovative culture.
Internal communications aim to inform, influence, and engage employees. The goal is to increase workplace trust, improve knowledge sharing, empower employees, and create a synergy that aligns everyone with the company’s overall objectives.
As a result, it requires just as much, if not more, attention than external communication. It all starts with the company itself. Employees who are engaged perform better, and the company grows. Businesses must refocus on internal communications and put effort into their strategies in the all-new everyday and hybrid work world.